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Rabu, 27 Juni 2007

Affiliate Marketing in Three Easy Steps

By: John Farina

The Internet's fast-growing popularity in the recent years is surely an opportunity for business and profits that any entrepreneur would not want to miss.
Not only businessmen can make much money out of the Internet, you too can earn big bucks through the Internet. You don't need to have your own products to sell and high-profile and established company. How? Through affiliate marketing.
Affiliate marketing is a process where a merchant pays a portion of their sales revenue to an affiliate if the sale is a result of the affiliate's promotion of the merchants' products and services. It is one of the fastest growing industries nowadays because it is cost-efficient and quantifiable means of attaining profit both for the merchant and the affiliate. Other players can also profit if it is an affiliate program, such as the affiliate network or affiliate solution provider.
The major benefit for the merchant is that he gains opportunities to advertise his products to a larger market, increasing his chances to earn. The more affiliates he gets, the more sales he can expect. By having affiliates market his products and services, he is saving himself time, effort and money in looking for possible markets and customers. The affiliate marketer benefits from each customer who clicks on the link in his website and who actually purchases the product or takes of the service provided by the merchant. Normally, the affiliate gets paid a commission per sale, which can be fixed percentage or fixed amount.
If you want to join the growing band of affiliate marketers and have an opportunity for unlimited income out of the Internet, follow these three basic and easy steps to start an effective affiliate marketing program.
1. Identify something in particular that interests you or you passionate about. Focus on a specific area you know very well, this will help you bring out your best and give your visitors who are possible buyers an impression that you are an expert in your field. In this way, you gain their trust and eventually encourage them to buy the products you endorse. Always try to add a personal touch to your.
2. Look for merchants and products or services related to your interest and create a web site with top level domain name and reliable hosting. When choosing the products for your site, you must consider that the commission structure is worthwhile and its conversion rate--the number of visitors-turned-buyers. There are a number affiliate networks and affiliate solution providers where you can obtain information on the most profitable products and best paying merchants. The key here is, be wise enough to choose the right one.
3. You are now ready to promote. You have decided on the area to concentrate, have chosen products to endorse and merchants you are going to support and you have created your own website. You need to be creative, flexible and willing to embrace new ideas to market your partners' products until you find the perfect strategy that works for a specific market that you are targeting. There are numerous methods for marketing and driving traffic to your site that include Pay Per Click (PPC), email marketing to lists, search engine optimization etc.
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